A Competitive Edge for Craft Beer Brewers

POSTED 07/30/2015
Beer Bottle Labels - Epsen Hillmer Graphics
While the market has seen a decline in the demand for traditional beers, consumers’ thirst for craft beers has exploded. Because craft beers are driving this entire market, companies of all sizes are trying to get their piece of it. Since simply being a craft brewer is no longer enough, craft beer makers need a way to reinforce their market position. At Epsen Hillmer Graphics, we understand exactly what it takes to stay at the forefront of an industry. Since we have a history that dates back over 100 years, we’ve seen plenty of industry shifts over the years. But through all the changes that have occurred, we have always been able to communicate our value to our customers. And that type of communication is exactly what we can help craft beer makers in Omaha and anywhere else accomplish. Read More »

Branding Liquors with Great Labels

POSTED 07/24/2015
Epsen Hillmer Graphics - How We Are Difference (Service, Efficiency, Quality, Reliability)
Although the demand for quality liquors continues to grow, that doesn’t mean it’s getting any easier to compete in this market. On the contrary, the ongoing growth means more players continue to enter. Since consumers have a seemingly endless number of options, liquor brands need a reliable way to set themselves apart. A big part of finding success in the liquor industry comes down to whether or not consumers pick up a company’s bottle when they’re looking at all the different options on store shelves. If a company is able to give consumers a reason to take that single action, it will play a key role in helping the company succeed. Read More »

How Can Labels Benefit Salad Dressing Makers?

POSTED 07/17/2015
Customized Label for Glass Salad Dressing Jar - EHG
The market for salad dressings has changed a lot in a relatively short amount of time. Since the increased amount of competition has made it difficult for even highly established salad dressing companies, makers of all sizes need to work hard to establish a great brand. Carving out a solid position in this crowded market starts with having a great product. However, simply having a great product isn’t enough for a salad dressing to flourish. Read More »

What Labels Are Best for Health & Beauty Products?

POSTED 07/09/2015
Store Shelves - What Labels Are Best for Healthy & Beauty?
When a consumer enters a store and walks down the health & beauty aisle, they’re presented with many different options. Since there are so many different products vying for market share, companies in this industry need a way to stand out. One of the best ways to accomplish that goal is with packaging. Specifically, the label on a health & beauty product plays a major role in whether or not consumers will take notice. Read More »