The Right Food Labels to Grab Millennial Customers

POSTED 06/24/2015
Grocery Labels - EHG (Female Shopping)
Although millennials haven’t had the easiest time over the last decade, that doesn’t mean they’re shying away from being consumers. However, many of the things that are most important to millennials are significantly different from traditional consumer behaviors. If your company sells a food product in Omaha or anywhere in the United States and you’re interested in connecting with this segment of the market, it’s important to know what millennials want to see when they look at food labels. Read More »

Tell Your Beauty Products’ Story with Great Labels

POSTED 06/17/2015
EHG - Customized Eye-Catching Beauty Labels
One of the best ways for a beauty product to stand out is to have a strong brand story. When a brand has a story that people connect with, marketing and other business activities become much easier. Once a beauty product pinpoints their brand’s story, they need to communicate it as often as possible. So whether you already have a story that you want to tell or are looking for the right inspiration, Epsen Hillmer Graphics can help you start moving in the right direction. Read More »

Labels in the Billion Dollar Craft Beer Market

POSTED 06/10/2015
Craft Beer Bottle for Labels - EHG
If you heard “$6 billion” and “craft beer industry” used in the same sentence, you might think that referred to the entire US industry. Amazingly, the craft beer market has seen such explosive growth that the $6 billion figure refers to just the industry in California. Since the craft beer market is moving full steam ahead, plenty of smaller brewers have concerns about the influx of large operations into the market. Read More »

Pressure Sensitive Labels Help Liquor Companies Sell More

POSTED 06/03/2015
Digital vs Traditional Label Printing - EHG
Recent data shows that Americans are drinking less alcohol. While that may sound like bad news for the spirits industry, Americans are actually spending more on premium liquors. This trend is playing out in both restaurants and stores across the country. Because consumers are making their preferences clear, spirits makers need to ensure that they’re properly positioning their brand. There are several steps that liquor companies can take to ensure they’re connecting with consumers. The first is having a brand that makes an impact. If that sounds a little vague, it’s because there are many ways to go about about that specific goal. But regardless of how a company decides to pursue this objective, the next step they need to take is communicating their brand. Read More »