Craft Beer – Standing Out in a Red Hot Market

POSTED 05/27/2015
Beer Bottle Labels - Epsen Hillmer Graphics
In a recent interview, the new CEO of Coors said that he has his eye squarely on the craft beer market. While this space continues to grow, that also means an increase in competition. Because craft beer companies need a way to show that they do deserve consumers’ attention, it’s very important for them to have a way to demonstrate what makes them unique. One of the best ways for craft beer makers to convey this information is through the labels they put on their bottles. Read More »

Amazing Food Labels Aren’t Optional in 2015

POSTED 05/22/2015
Food Labels by EHG (Lady Shopping for Sunscreen)
Heinz and Kraft recently announced that they are merging together. Because this likely means an even more challenging path for smaller food companies, it’s important for salad dressing and sauce makers to have a way to get onto supermarket shelves. As Epsen Hillmer Graphics has seen firsthand, labels are one of the best ways to get attention. While there was a time when companies could get away with putting less than stellar labels on their bottles, the increased competition within this industry means that’s no longer an option. Read More »

What Craft Cocktails Mean for Spirits Companies

POSTED 05/12/2015
Spirit and Alcohol Bottles with Customized Pressure Sensitive Labels
Craft cocktails are a trend that has continued to gain momentum in 2015. Since more people are ordering named cocktails at bars, spirits companies need a way to ensure that their liquors are the defaults for these cocktails. Although it can be challenging to stand out in this market, Epsen Hillmer Graphics has advice that can help your company find continued success. Read More »

How to Stand Out in the Competitive Beauty Industry

POSTED 05/06/2015
Customized Labels for Health and Beauty Products
Recent news points towards the likelihood of Procter & Gamble splitting off some of their beauty brands into a separate company. This move is in response to the fragmented and fast-moving nature of the beauty products industry. Because this industry can be so challenging, brands need every advantage possible. Read More »