Visual Branding Tips for Craft Beer Makers

POSTED 04/27/2015
Beer Bottle Labels - Epsen Hillmer Graphics
It’s a very exciting time to be in the craft beer industry. Thanks to the continued interest in this type of beer, companies can enjoy substantial growth without having to sacrifice quality. Since flavor and quality are the cornerstones of great craft beer, it’s important for companies to have a way to express what they’re all about. As Epsen Hillmer Graphics has confirmed through our work with companies in this industry, one of the best ways for craft beer makers to build a strong brand is through their visual identity. And while visual branding can encompass everything from marketing flyers to a website, one of the key components for craft beer brewers is their bottles. Whether it’s on a store shelf in Omaha, at a friend’s house in Austin or at a bar in Santa Monica, you want people to take notice when they see one of your bottles. Not only do you want them to notice it, but you want the bottle to pique their interest and give them a reason to look at it. Read More »

The Best Label Options for Wine & Spirits

POSTED 04/22/2015
Digital vs Traditional Label Printing - EHG
Wine & spirits companies have to spread their attention across a lot of different areas. Since continuing to make progress in this very competitive industry can be quite challenging, it’s important for companies to have every advantage possible. One advantage companies can utilize is choosing labels that will make their bottles stand out. At Epsen Hillmer Graphics, we’ve been helping companies create great labels for over one hundred years. Throughout this long period, wine and spirit bottles have been a key area of focus for our Omaha company. Because we’ve been able to work with a wide range of applications, we know which labels are the absolute best for bottles in this product category. Read More »

Cut & Stack Labels Can Grow with Food Products

POSTED 04/15/2015
Grocery Labels - EHG (Female Shopping)
While it’s true that starting a business takes a lot of work, getting a business off the ground is just the first step towards success. In order to really thrive, a business needs to grow. Although “growing pains” are a good type of business problem to have, issues related to scaling can be major challenges. In the food industry, one area where companies often hit a bottleneck is with their packaging. Specifically, companies often have trouble scaling up their labeling efforts without sacrificing quality. Since consumers in Omaha and across the rest of the globe judge food products by how their labels look, it’s easy to understand why maintaining quality is so important. Read More »

Great Hair Care Branding Starts with Quality Labels

POSTED 04/06/2015
EHG - Customized Eye-Catching Beauty Labels
There’s a lot that goes into making great hair care products. And while consumers definitely care about the quality of products in this category, the first thing that gets their attention is how a bottle looks. Whether they’re shopping in a store or online, first impressions matter a lot. That’s why hair care companies need quality labels for their products. At Epsen Hillmer Graphics, we have a lot of experience helping hair care companies that want to maximize their sales in Omaha and across the rest of the globe. Because we’ve worked with companies on many different types of hair care products, we know what labeling solution works best, as well as which options should be avoided for this type of product. Since we know that trying to evaluate and determine which of the many different label types will work best for hair care products can be frustrating, we want to provide some guidance based on our experience. Read More »